3 Ways to Grow Your Business

There are three ways to grow your business:

1. Increase the number of clients you have
2. Increase the size of each sale
3. Increase the frequency of purchases

The easiest and fastest of the three is actually number three. You've already got clients, they have or have had a relationship with you. Your first goal could be to increase this category by 10%. This should be easy, given the reasons for attrition (the % or number of clients who "stop" working with you):

• They have completed their work with you (or have enough of a supply of what you sell for now).
• There's a life interruption that's negative (illness, death, cash-flow challenges, business failure, etc.)
• The force of a habit took a hold of them, and they need what you have but haven't taken the time to reach out to you.
• They out-grew the need for your product/service. If so, that makes them a great referral source because they left happy!

The problem is, if you never circle back with these folks, you'll never know that they are now ready to buy again or refer you to someone new.

Here's what to do:

• call
• email
• visit
• mail

Here's what you say:

• It's been {a year}, something is wrong with you or us. You're important to me and I've been thinking about you. It's important to me that the last interaction or transaction you have with me and my company is positive. How are you? Is everything ok? (On the off chance they are upset, find out what you need to do to fix it and make it right.) 

There's a tremendous amount of business waiting if you make a list of who you need to reach out to, reach out to again, thank for their business, ask for their business or just say hello. The percentages are there, yours for the taking. Get into action and soon your biggest problem will be how to spend the cash!