I constantly troll Amazon to find new books to read, as if the fifteen I have already purchased and downloaded on my Kindle and in iBooks are not enough to keep me busy for awhile.
On a search I did last summer, I found the book The Miracle Morning by Hal Elrod.
I'm not sure words can do my affection and gratitude for this book justice, but I'll do my best.
Hope is not a business growth strategy.
Hope is not a strategy for anything.
What you need, as a professional, is certainty. The certainty that comes from having a solid plan with goals that inspire you to get out of bed every morning. The certainty that comes from taking the right daily actions. The certainty that comes from making measurable progress toward your goals each and every week.
A common misconception in business is that when someone needs your product or service (or knows someone who does), they will remember that they've talked to you, pick up the phone and make the referral or introduction. That is, assuming of course, that they still have your contact information. They may remember meeting you, yet if you haven't stayed in touch, they won't be able to recall your name and you will most likely lose out on their business or referral.
You must take control of your business relationships the way you take control of your personal relationships. In personal relationships, when a man picks "the woman," he intentionally develops that relationship. He starts with coffee, then lunch, then dinner, then a weekend away, etc. He keeps asking until he gets the yes, and the relationship (or not). The same holds true in business, except in business everyone is the man. If there's a relationship you want to develop, regardless of your gender, take control and be in touch consistently. The goal is to cross the bridge from friendly to client to friend as quickly as possible.