You want WHAT?

I got an email a few days ago from someone I haven't spoken to in over a year. A former client who had made two (post-coaching) phone appointments with me, then had failed to show up for the calls (without an apology for wasting my time, its important to note). Now he is wanting to meet any of the beneficiaries of the purchase of Zappos.com by Amazon (who wouldn't?) as they might be in need of his services and could I make an introduction? You know what? He's right. They are in need of his services.

But because of how he treated me, how could I possibly make that, or any, introduction? I did a post about being nice to everyone. As important as that is, another thing that's almost as important is to "Dig Your Well Before You're Thirsty" (an excellent book by Harvey Mackay). When you need or want something, by all means reach out to those people you've stayed in touch with ~ those you've developed a relationship with and you've become friends. In business, we do business (and more) for people we know, like and trust ... also known as our friends. Don't reach out to people you haven't done that with. It will feel like you're wanting to use them, and they'll be right. In my opinion, its best to ask for introductions, requests and favors from those you’ve made it a point to care about before you need something.

Your action steps for application:

1. Create a list of people you should, or want to, know better.
2. Take them for lunch, coffee or drinks. Often. (If they don't live near you, reach out by phone and email, by mail or by sending articles or other information they might like.) These are called "touches" and they are what grow the relationship.
3. Do whatever you can, whenever you can, for them. Be a giver.
4. Ask for what you need, when you need it. Your friends will be more than happy to help.

Good luck & to your success!