Magnetize New Business, Part Two

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In Part 1 of this 4-part series, I discussed two keys for becoming irresistible to new clients and customers. You can struggle to be successful, and feel like you're pushing a heavy boulder up hill, but why? It takes just a few key shifts to up your approachability factor and easily and effortlessly attract new business. If you prefer the latter, keep reading:

Key #3: Be "fabulous" or "excellent." My brother Justin was born when I was 11 years old, and by the time he was 3 years old, my father had taught him to answer, "Fantastic!" whenever someone asked "How are you?" Cute on a 3-year-old, and he even answered that way after he'd fallen off his bike and was nursing a boo-boo. What was interesting to watch was the way that word "fantastic" affected not only him, but the people around him. What's even more interesting is that almost no-one uses "fantastic" when describing how they are as adults. And yet, there are studies that show that the words you use impact you, more than you might think. Consider this: when someone upsets you you can become "miffed," you can feel "angry," or you can become "enraged." You might note that those three words all have a different impact on you when you read them. Imagine the deeper impact the words you choose have on your stress and anxiety levels. Now, let's go the opposite direction: instead of answering, "I'm okay," to "How are you?" try, "If I were any better, I'd be twins!" or say "I'm getting better and better," on those days when you're aren't feeling 110%. You'll feel better because you're declaring it is so. In addition, you will feel amazing to those around you, and by virtue of the fact that you're a positive person, you will find more and more people wanting to work with you and purchase your products or services. See what I did there? Here's your action step: define your standard answer to "How are you?" right now, and be sure your answer is something awesome to live up to.

Key #4: Open Up. Just as when I suggested finding common points of interest with anyone you talk with, I'm also going to suggest you make sure your body language encourages people to approach and interact with you. In the fantastic book What Every BODY is Saying by Joseph Navarro {a former FBI counterintelligence officer and recognized expert in body language}, you can learn a lot about body language ... both what others are saying with theirs, and what you're saying with yours. A few suggestions to get you started: smile with your whole face. A closed-lipped smile just isn't the same as when you're showing your pearly whites. Crossing your arms and legs conveys, at the very least, disinterest, and at the very most, hostility. Keep your limbs uncrossed and while you're at it, make solid eye contact and practice good listening skills. The best conversationalists, ironically, are those folks who listen more than they speak. Practicing open body language is just one more way others will feel good from being around you, and when people come in contact with your openness, they are more like to open their wallets. Don't you agree? {Nod and smile. Thank you.}

Get busy practicing these two Magnetic Marketing Keys over the next few days, and as long as you use them, they will work well for you. I'll be back shortly with Part Three.

P.S. If you have something to add, be sure to visit this post on the blog and leave a comment.

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