You have quite a few options when it comes to generating new business: cold-calling, lots of "general networking," and advertising in publications, just to name three. However, you have a finite amount of time, and it's best to use your time intentionally in every area of your business, including business generation.
Here are 3 of the best:
- By referral from a current or past client: Who better to speak for your work than someone who's paid (or is still paying) for it? Do you have a system for asking for referrals from your clients?
- By referral from a strategic partner: A credible fellow professional, who has your target market but is not in competition with you can provide ideal client referrals on a consistent basis. Do you have intentional strategic partner relationships with complimentary service providers who are face-to-face with your ideal clients daily?
- By putting yourself in the path of new business: Where do your potential ideal clients go? Do they attend association meetings, serve on Board of Directors of non-profits, have Rotary memberships? Go only to the places where you ideal clients go. It will save you time, energy and money.
I see professionals attending every networking event, going to every opening, celebration, coffee, launch, and luncheon, only to have nothing to show for it ... because their potential ideal clients aren't there, too. Be sure that there's a high ROI on your marketing and networking activities by doing the above three actions consistently. You'll be delighted with your results!
Honorée has dedicated her life to being a positive force for good. She writes personal and professional growth books for professionals, and The Successful Single Mom book series. As an executive coach and corporate trainer, she turns service providers into rainmakers, average producers into rock-stars, and dreams into reality. For more information on how she can specifically help you or your organization, click here, and visit her website here.