Secret #5: Capture your BIG IDEAS on a digital recorder so you can later transcribe them into your Master BIG IDEA File.
* You can use http://www.Copytalknow.com (less than 4 min) for a small per-month fee
* iPhone users have the app "VoiceMemos" which will record short messages and email them to anyone, anywhere. Brilliant!
Remember: The richest, most product people are focused on their BIG outcomes, and let nothing distract them from their focus.